S’more Podcast
S'more Podcast is a conceptual podcast brand focused on creating engaging conversations in a relaxed and approachable environment. The project involved developing a visual identity that reflects storytelling, connection, and creativity while maintaining enough flexibility to work across digital platforms, promotional materials, and social media.
Challenge:
The challenge was to create a memorable podcast identity capable of standing out in a crowded digital landscape. The branding needed to communicate warmth, personality, and authenticity while remaining versatile across streaming platforms, social media content, and promotional materials.
Research & Inspiration:
Research focused on contemporary coffee brands, café culture, and consumer preferences among younger demographics. Inspiration was drawn from modern cafés that balance premium quality with an inviting atmosphere. The visual direction emphasized warmth, creativity, and community while avoiding the overly corporate appearance common among larger coffee chains.
Color Palette:
The color palette was chosen to reflect the energy and warmth associated with coffee culture. Rich tones help create a welcoming atmosphere while providing strong visual distinction across packaging and digital applications.
Typography:
Brand Applications:
Reflection:
This project provided experience in creating a brand identity for digital media and reinforced the importance of designing systems that remain effective across multiple screen sizes and content formats.